DEMO for MKTG 675 class, Fall 2026

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This is the demo website for the Digital Marketing MKTG 675 class in Fall 2026.

This course’s objectives are:

  1. Students will understand how to plan and build a website. The Website buildout will include Strategy, Content, SEO, Social Media, and Advertising(display & SEM).
  2. Students will demonstrate intermediate Marketing Analytics skills, including analyzing data to reduce churn, improve website performance, and maximize profit. Also reviewing data from a
    website’s analytics tool (Google Analytics), for user segmentation and conversions.
  3. Students will demonstrate basic Marketing Automation skills using industry-standard tools to connect at least two items using a trigger.
  4. Design a Digital marketing campaign that includes a budget, creative development, and campaign launch and optimization. Students will also report on their data.
  5. Students will demonstrate a basic understanding of the main digital marketing components, including email, SEO, advertising (display & SEM), Social Media, e-commerce, and websites.
  6. Students will use AI tools for typical digital marketing tasks for scale, speed, and resource utilization.

To learn more about Butch Sarma, please see his blog: https://www.butchsarma.com/blog/

demo website for the Digital Marketing MKTG 675 class in Fall 2026

This Digital Marketing MKTG 675 course encourages AI skills often used in marketing. Also, I like AI-generated art in the styles of Impressionists and other genres I see.